Soleiada Winery

Oldwick, New Jersey / 2020

SCOPE: Branding, Logo design and packaging

Soleiada Winery is a family winery in the Oldwick section of Tewksbury, New Jersey. Set on a 28-acre vineyard property, it turns a historic barn into the winery and tasting room.

The identity takes its cue from the name — soleiada, a sunny place — and from the landscape it comes from: sun, vines, and the barn itself. The logo sets the language in three watercolor washes.

Each label pairs a wine with a local animal — white-tailed deer, snowy egret, red fox, northern cardinal — rendered in the same loose watercolor and ink